Target markets and research
Assess customer demand, competition, market access and commercial conditions before entering a destination market. Research should be current and relevant to your product rather than based only on broad growth claims.
Product and service selection
Consider specifications, quality expectations, available capacity and destination requirements. A product suitable for one market may need different preparation for another.
Digital marketing
Use clear product information and appropriate communication channels. Measure whether marketing reaches the relevant buyers and supports meaningful enquiries rather than relying on visibility alone.
Building trust
Consistent information, realistic commitments and responsive communication help a buyer assess a supplier. Claims about capabilities should be supported by evidence.
Pricing
Consider production, transport, customs-related and service costs alongside payment and commercial terms. Review assumptions when product or shipment details change.
Communication and service
Identify contact persons and agree how enquiries, documents and changes will be handled. Clear communication supports both sales discussions and operation preparation.
Logistics and distribution
Match transport and delivery arrangements to the product and market. Customs preparation should be part of the plan rather than a separate last-minute task.
Finance and support
Payment arrangements and public support programmes require individual assessment. Check current eligibility and contractual conditions with the responsible institutions and advisers.
Sustainability and responsibility
Assess relevant environmental and social expectations using evidence. Avoid unsupported claims. A sound export strategy connects the commercial opportunity with a realistic and responsible operation plan.
